Bak Kwa as omiyage: Bee Cheng Hiang realises a twenty-yr aspiration

By | September 30, 2016


TOKYO: Singapore bak kwa model Bee Cheng Hiang opened its very first keep in Japan past Thursday (Sep 22), soon after shut to two decades of seeking to enter the market.

The essential regulatory hurdles incorporate receiving permits to import contemporary pork slices from Singapore, and to barbeque these in-keep.

“There were a large amount regulatory requirements, there were a large amount of govt to govt negotiations, as properly as clearing of the permits,” explained Bee Cheng Hiang group basic manager Daniel Wong, adding that Bee Cheng Hiang obtained support from govt organizations Worldwide Company Singapore and the Japan External Trade Corporation.

“We also experienced to demonstrate to the landlords, assets brokers that the in-keep barbeque is a feature in all Bee Cheng Hiang retailers throughout the world. It took them a even though to understand what the notion is about, and how we exhibit and sell the things.”

Japan is the eleventh abroad market for the sliced barbequed pork maker, who explained to Channel NewsAsia that consumer reaction has been “very positive”.

Even though the legendary Singapore model declined to expose organization quantities, it is so encouraged by the demand that it programs to open up a next keep in Tokyo, to enhance its present-day outlet in Ginza.

A further purpose why Bee Cheng Hiang took so extensive to deliver their bak kwa to Japan, explained Mr Wong, is that they made the decision to enter the market directly rather of by means of a neighborhood husband or wife or franchisee.

“Without a middleman, we can cater to the customer’s demands speedier. For instance, we have customised our packaging to fit the neighborhood market. Packaging is something that is incredibly critical in this market,” he explained.

Knowledgeable by the Japanese tradition of reward-offering, or omiyage, Bee Cheng Hiang Japan’s bak kwa are packaged in a different way from somewhere else.

But even though the 83-yr-previous model has tailored to neighborhood preferences in phrases of packaging, it says it has no programs to introduce Japanese-inspired bak kwa flavours. 



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