What is Marketing? A Short Video Tutorial for Complete Marketing Definition.: http://bit.ly/16o0OSy
Philip Kotler, the marketing guru says, “Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customers in a way that benefit the organization and its stakeholders.” Customers are not aware about the product on their own; this is where marketing comes in. Marketing creates four forms of utility which are discussed in this video brought to you by Welingkar’s Hybrid Management Program.
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